Amber Willard
GLENDALE -- A local digital entertainment company will keep only a
handful of its 80 workers after announcing layoffs that will start by
week's end, officials said.
"We will retain a small staff to support our creative endeavors,"
DreamWorks SKG spokeswoman Vivian Mayer said of POP.com, which was
started less than a year ago. The site, whose content was to be a mix of
live action and animation produced exclusively for the Internet, was
backed by DreamWorks founder Steven Spielberg and Imagine Entertainment
head Ron Howard.
Although officials said there has been no decision about if the
Internet site will close permanently, Mayer read a DreamWorks statement:
"Although the Internet continues to represent an exciting, creative
opportunity for us, the market has shifted dramatically since our
original announcement resulting in this being a less viable business for
us."
The company is at 1000 Flower St.
