Alex Coolman
SUNLAND -- Indulgence mixed with a good cause: That's the recipe on
Wednesday evening, when Baskin-Robbins' "Free Scoop Night" takes place
for a few delicious hours.
The evening is a combination promotional bonanza for the ice cream
company and fund-raiser for an organization called First Book, which
provides low-income children with reading material.
For ice cream lovers, the deal is simple. Stores will give away scoops
of ice cream from 6 to 10 p.m. And for every scoop of ice cream consumed
by customers, Baskin-Robbins will make a donation to First Book.
Also piggybacking on the event is DreamWorks, which has linked its
upcoming movie, "Shrek," with ice cream and literacy. DreamWorks has
pledged to match Baskin-Robbins' donations to First Book on Free Scoop
Night.
For the release of the film, Baskin-Robbins has released a pair of
"Shrek"-related ice cream flavors: Shrek Swirl and Shrek'd Out Chocolate
Mint, which the company's Web site says is full of "green goo."
THE SCOOP ON FREE SCOOPS
Baskin-Robbins locations that will have free scoops include:
8700 Foothill Blvd., Sunland
For more information, visit www.baskinrobbins.com
