Brand Blvd. and 1201 N. Central Ave. are putting on daylong celebrations
that will including product giveaways and incentives, drawings and
refreshments. "They want to make a statement in their communities that
the customer is really important," said Nina Forman, a CalFed public
relations consultant. "They want to celebrate their customers and thank
them for their commitment and their business."
Each branch is expected to have a different theme and decide on its
own food and entertainment.
"It's however [the branch manager and employees] want to respond to
their community," Forman said.
The CalFed branch at 414 N. Central Ave. will offer the largest of the
local celebrations, complete with a picnic atmosphere and an appearance
by Elvis Schmiedekamp, CalFed's head of customer service and the man at
the center of the bank's advertising campaign.
Schmiedekamp will pull up in a 1969 Cadillac Coupe de Ville and hand