Tim Willert
GLENDALE -- At California Federal Bank, the customer is king. At least
for a day.
CalFed, to show its appreciation to customers throughout California
and Nevada, is hosting "Customer is King Day" on Friday at more 350
branches, including four in Glendale.
Glendale branches at 414 N. Central Ave., 401 N. Brand Blvd., 700 N.
Brand Blvd. and 1201 N. Central Ave. are putting on daylong celebrations
that will including product giveaways and incentives, drawings and
refreshments. "They want to make a statement in their communities that
the customer is really important," said Nina Forman, a CalFed public
relations consultant. "They want to celebrate their customers and thank
them for their commitment and their business."
Each branch is expected to have a different theme and decide on its
own food and entertainment.
"It's however [the branch manager and employees] want to respond to
their community," Forman said.
The CalFed branch at 414 N. Central Ave. will offer the largest of the
local celebrations, complete with a picnic atmosphere and an appearance
by Elvis Schmiedekamp, CalFed's head of customer service and the man at
the center of the bank's advertising campaign.
Schmiedekamp will pull up in a 1969 Cadillac Coupe de Ville and hand
out T-shirts.
