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Toy collector relives the good old days with GI Joe dolls

July 20, 2002

What started as a curiosity led to a career for GI Joe collector

James DeSimone of Burbank.

It was 23 years ago, while glancing through the Recycler, DeSimone

saw an ad about a collector searching for GI Joe dolls. So, he called

the collector and asked him why.

The man explained that the 4-inch-tall action figures had replaced

the 12-inch doll from the 1960s, like the one that DeSimone had when

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he was a kid.

Just to see for himself, DeSimone went to a Toys R Us to check out

the smaller version.

In the same phone conversation with the collector, DeSimone

learned that the 12-inch action figures were being sold at swap meets

and garage sales. So, still curious, DeSimone started going to them.

"I started finding them," he said in a voice still laced with

surprise. At first, he admitted, it was more like a challenge, trying

to find them. "I don't know why I wanted the 12-inch doll. It brought

back memories. When I found one, it was like reliving my childhood."

From then on, he said he was hooked, and three years later, he had

built a collection of more than 500 original GI Joes.

Now he shares his hobby with collectors of all ages by presenting

toy shows every three months at the Ramada Inn in Burbank. The next

show is from 10 a.m. to 3 p.m. Sunday.

The adults at his shows, he said, are often looking for things

they had or wanted to have as a kid. A lot of the children who attend

are collectors and are collecting what dad or other relatives have.

"Or they try to recreate or reenact current movie things,"

DeSimone said. "My son finally built his first diorama of "Black Hawk

Down."

And, surprisingly enough, he said, women and girls collect GI Joe,

because moms wouldn't let them play with them when they were little.

Their brothers had them.

For DeSimone, his hobby has grown into a business. He has

published four books on GI Joe, which are available on ebay.com and

amazon.com, and sells GI Joes to collectors. Selling the toys from

home, he said, has allowed him to become a stay-at-home father to his

two children, Jonathan and Melissa, while his wife, Honor, works at

Costco.

Seeing all the toys from childhood is a great outlet for adults in

these times of hectic lifestyles, DeSimone said.

"The '60s and '70s were a good era in life. There was lots of

stability and not a lot of worries like there are today," he said.

"Kids had a childhood. They were not forced in a situation where both

parents worked, or in one-parent homes. There were no video games,

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