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More money needed for campaign

March 20, 2004

Darleene Barrientos

The second phase of the city's pedestrian safety campaign will

include increased education in local schools if the City Council on

Tuesday approves an additional $26,000 for programs and reflective

clothing to be given out at city functions.

The second phase is being introduced as the first phase is being

completed. That phase included the development of the character

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Walkin' Willie and the slogan "Wait, Watch and Walk."

Walkin' Willie is the star of the city's public service

announcements, and is featured on posters mounted on the city's

refuse trucks and Glendale Beeline buses. The character is also

featured in coloring books that are being handed out to children.

The second phase will coordinate with the Glendale Unified School

District and the Parks and Recreation department to bring the traffic

safety group Safe Moves to the city's children and senior citizens.

Fanny packs emblazoned with a reflective Walkin' Willie and the

pedestrian safety slogan would also be given out at city functions

throughout the year.

"We wanted to create something that would be beneficial to people

who do a lot of walking," city spokesman Ritch Wells said. "We came

up with idea of putting our logo on fanny packs. We figure especially

the seniors would like those. It'll illuminate during sunset and

evening hours."

The campaign was launched to better educate drivers and

pedestrians throughout the city in the wake of dozens pedestrian

deaths over the past several years. Six pedestrians were killed last

year, including one near the Glendale-La Crescenta border.

This year, Hasmik Tovmasyan, 68, was struck by a car late Jan. 30

as she walked in an unlit and unmarked crosswalk at Orange Grove

Avenue and Chevy Chase Drive. Tovmasyan died later at County-USC

Medical Center; the accident investigation is ongoing.

City Councilman Rafi Manoukian said he considers pedestrian safety

to be an important issue.

"Whenever you're talking about safety, it's better to be proactive

than reactive," he said.

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