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Investing in arts would yield great return for the city

April 13, 2004

I am concerned about the misconception of Councilman Bob Yousefian

and subsequent reporting by the News-Press that the Arts Commission

has not raised any funding. In fact, the Arts Commission raised a

total of $191,489 in the past two years ($106,703 in fiscal year 2002

and an additional $84,786 in fiscal year 2003) to support arts

programs within Glendale Unified.

It is true that the Arts Commission does not raise money to

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support itself, but then neither does any other regular city

commission. Staff that support the Arts Commission also manage the

Parks and Rec Department's long-standing and successful Lifelong

Learning Program that is available to the citizens of Glendale,

offering a variety of low cost classes for adults and young people

within the community, as well as support other Parks and Recreation

and city programs such as the Unity Fest. It would be a shame to lose

these valuable community resources through budget cuts. It is also

important to look at the overall impact of the nonprofit arts on the

city of Glendale.

In addition to funds raised by the commission to support arts

programs in the schools, one should look at the economic activity

generated by nonprofit arts organizations nationwide and specifically

in Glendale. The nonprofit arts themselves have a significant

positive impact on the revenues of local businesses. According to the

Arts and Economic Prosperity Study that was done nationwide in 2000

by Americans for the Arts, "the nonprofit arts industry generates

$134 billion in total economic activity by arts organizations and

their audiences, which is more than the gross national product of

most nations of the world."

Specific to Glendale, the study found that the nonprofit arts

generate $10.5 million in local economic activity. This includes $3.8

million in spending by nonprofit arts organizations themselves and

$6.7 million in event-related spending by their audiences in

restaurants, stores, hotels and other businesses. These amounts do

not include the cost of admission to the arts events themselves.

Based on attendance records during that period, attendance at arts

events was 333,851 -- this is an average of $19.96 per person, per

event, not including the cost of admission. Also according to the

survey, the nonprofit arts industry supports 308 full-time jobs and

delivers $1.2 million in local and state government revenue to the

city of Glendale.

So let's add this up:

An investment of $100,000 (using the figure quoted by the

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