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Absolut Chalk Festival celebrates 12th Year at Pasadena's Paseo

June 18, 2004

Making its annual appearance at Pasadena Civic Center, Absolut Chalk will place over 5,000 sticks of pastel chalks in the hands of approximately 600 visual artists to create spectacular murals for the 2004 street painting festival.

The one-of-a-kind public art event takes place June 19 and 20 from 10 a.m. to 7 p.m. at the Paseo Colorado shopping village.

Hundreds of madonnari, the Italian word for street painter, will come from all over Southern California and points beyond to create works of every style imaginable on pavement the size of two city blocks.

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Affordable, small painted canvases by the artists will be available at the Absolut Chalk Art Gallery. And the public can get into the creative act, too, by painting their own murals at Chalkland, a specially designated area for kids and families. Live music representing many cultural influences will also add to the village-style atmosphere over the weekend.

At the conclusion of the event, participating visual artists will select the outstanding murals of the festival, including best overall mural, best technique, best use of color, best use of humor and best rendering of a masterpiece.

The Paseo Colorado shopping village is located on Colorado Boulevard, between Marengo and Los Robles avenues. Plenty of parking is available.

Absolut Chalk benefits the community arts programs of Light Bringer Project, a Pasadena-based nonprofit organization.

For centuries artists have painted beautiful images on the boulevards and squares of great cities, using the pavement as their canvas. After World War II, scores of itinerant artists made their living from the unique art of street painting.

Currently, prestigious cultural festivals in Europe and North and South America celebrate this traditional art form and have become popular attractions for artists, art lovers and people from all walks of life.

In its 12th year, the Absolut Chalk Street Painting Festival is the largest of these gatherings by sheer numbers of participating artists. Previous Absolut Chalk events have attracted artists and design teams from many regions of the country, across Southern California and virtually every Los Angeles-area community.

Leading art schools, museums and cultural centers are also represented at the

festival.

For more information, call 626-440-7379 or visit www.absolutchalkcom.

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