This year's Oktoberfest in Montrose was a great success according to Liz Church of the Montrose Verdugo Chamber of Commerce. The chamber estimates close to 20,000 people joined in the German celebration, more visitors than last year.
"People seemed to get here a lot earlier," Church said.
She attributes the increase to cool, comfortable weather and television ads promoting the event. Oktoberfest was advertised during Dodger baseball games and aired on stations like the History Channel and Home and Garden Television.
"We had well-placed ads," Church said.
Many families from Crescenta Valley and beyond enjoyed bratwurst, German potato salad, rides and games of chance.
The festival also added big screen televisions so Oktoberfest visitors would not miss the Dodger game or any football games.
All in all the festival that began its tradition in Germany in 1810, and its Montrose tradition 29 years ago, was a pleasant way to spend an October day.