Mayberry or nouveau Pasadena?
When our family bought Once Upon A Time bookstore in April 2003, we did so because we felt the community wanted to continue the neighborhood shop's legacy of providing more than 37 years of quality children's books.
In doing so, we have experienced the support of this wonderful family-oriented community.
Since 2003, Once Upon A Time has given back in a variety of ways: We have revitalized the store, started new book clubs, sponsored book signings and events, and held family-oriented Harry Potter book parties. We have employed more than 15 area youths in our four years, given scholarships to college-bound high school seniors, and we've donated more than $30,000 in four years to our community's schools, churches, fundraisers, etc. Our loving and trusted customers have been marvelous supporters of our efforts.