Nestled in a quiet storefront in Kenneth Village, the yarn store Itza Knitterie is as much a social meeting place as it is a shop for knitters.
Two nights a week and on weekend afternoons, customers don't bother to peruse the thousands of yarn varieties tucked neatly into square shelves that line the store's walls. Instead, they mostly bring their own materials, sit down together at long tables and troubleshoot their latest projects.
Classical music plays in the background as the clicking of knitting needles mixes with casual chatter.
"It's like a therapy," said Maritsa Sasaki, who opened the store in February with her husband, Donald Sasaki.
The three-hour sessions, which Maritsa Sasaki calls "sit 'n knits," offer expert knitting advice to beginners.
It's also a way for Sasaki, a first-time business owner, to get to know her customers, many of which trickle into the store for the first time after hearing from a friend about the sit 'n knits, she said.