It would be too easy to dismiss “27 Dresses” as another frothy, mindless example of romantic comedy fluff. Even though it clearly falls into that category and is worthy of being branded a “chick flick,” it does have qualities that give it some redemption.
These stories, developed primarily for the female audience, search for hooks they believe are unique. It’s a continual recycling of the themes that opposites attract and those who dislike each other when they meet will end up together. You could also throw in some “men are so impossible” philosophy.
The hook in this case is Katherine Heigl, the ingénue of the moment who is best known for her work on television in “Grey’s Anatomy.” While she’s enjoying her current popularity, casting her in this movie is one of the elements that helps its chance for success.