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All Health's BreakingLoose/A taste of reality

April 04, 2008|By Loa Blassuci

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How good does it have to taste? Original headline

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All Health’s breaking loose

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Many hands went in to creating these favorites. The worlds largest flavor company, IFF (International Flavors and Fragrances) manufactures flavor enhancers that you may know as artificial and natural flavorings or MSG. They’re the same thing. Whether it’s nacho flavored chips, cheese flavored crackers, fruit flavored candy, soda, canned soup, barbeque sauce, fast food (the list is endless), their flavors were created by the use of different scents or fragrances. All the aromas are made the same way — by manipulating volatile chemicals. Your perfume (Eternity, Tre’sor, Beautiful, etc.) was likely made at the same place that makes your floor wax, dish soap, deodorant, shampoo, and by the same process as the flavoring in the fruit bars in your child’s sack lunch, as well as the can of soup you’re putting in to tonight’s casserole.

I know from comments I’ve received that I have intelligent readers. I think more of you are shopping selectively, reading labels and opting out of products that contain MSG. I’m thrilled about that. But, here’s where it gets really tricky. The FDA allows a company to state "there is no MSG in this product" as long as it is a "constituent" of an ingredient like "natural flavors" and not an actual stand alone "ingredient." And this is legal. Natural flavors, artificial flavors, MSG (monosodium-glutamate), are all known brain neurotoxins. How precious is your brain function? I find myself thinking of a dear friend fading away from dementia, unable to communicate or recognize her family any longer. Statistics show we are living longer and longer. Wouldn’t it be nice to have a brain that lasts as long as our body?

So here’s a question for my intelligent readers: How good does a food have to taste to make it okay for it to rot your brain? Last time I checked no one had figured out how to add anything to a banana, apple, or avocado. And this time of year you’ll find many more amazing organic fruits and vegetables in the produce section. Let’s take care of that cute grown-up toddler (you) by shopping for whole foods. Wishing you a strong body and clear brain for many years to come.

I’ll see you in two weeks.

 

 

 

here you were a cute little toddler sitting up in your highchair, being fed what your parents thought was best. Your sense of taste was being developed right along with your other four senses. Toddlers can learn to enjoy spicy food, bland food, whole foods or junk foods depending on their experience. As you chew, chemicals in the food release volatile gases. The aroma of these gases creates 90% of the food’s flavor. Since smell is a big part of the taste experience, as you grew you developed favorites.

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