BURBANK — Area business leaders Thursday converged on Woodbury University for an economic summit on trends expected to shape the 21st century, with some projecting far into the future and others focusing on success despite the spiraling economy.
As Burbank and Glendale face uncertainties brought on by the state’s $24.3-billion budget deficit — $3 billion worse than the $21.3-billion estimate Gov. Arnold Schwarzenegger planned for — officials are exploring ways to retain existing businesses and entice emerging industries.
Both cities are mounting efforts to fill vacant office and retail space. The “Buy Glendale” campaign, a proposed online, television and radio campaign, would highlight the city’s promotional events and the assortment of shopping districts. And members of the Burbank City Council, made up of small-business owners and independent contractors, have floated the idea of offering gift cards or credit to shoppers patronizing city businesses.