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Experts:

Leno show light on jobs

Some say host’s five-night-a-week slot in prime time may further limit local employment.

August 22, 2009|By Zain Shauk

BURBANK — “The Jay Leno Show” may do more harm than good for local economies, even as it prepares to begin rolling tape from a studio here next month, experts say.

Although the show will bring production jobs and spending to the area, it will simultaneously crowd out potential dramas from prime-time TV spots, costing the region hundreds of possible entertainment-industry jobs at a desperate time for labor markets, experts say.

NBC executives and host Jay Leno have insisted that the move will bring work and economic activity to the area by installing a nightly show at a Burbank studio, rather than in Universal City or elsewhere.

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Leno argued that the show will be taking the spots of others that weren’t associated with many jobs in the first place.

“What they were going to put here is ‘Dateline’ in a strip five nights a week,” he said, explaining that the show will employ more workers and not replace dramas.

But in killing the potential for other weeknight shows, the move will complicate the challenges facing industry professionals, who play substantial roles in the Glendale and Burbank economies and have struggled to line up work as major motion picture and television studios increasingly locate their projects in other states and countries to cut down on costs, said Jack Kyser, chief economist for the Los Angeles County Economic Development Corporation.

NBC has slated the show to run at 10 p.m. weeknights, a slot once reserved for some of its “Must-see TV” juggernauts like “ER” and “Law & Order,” and currently home to one of the most-watched shows on television, CBS’ “The Mentalist.”

Other NBC shows have recently struggled to draw viewers at 10 p.m., when cable shows have begun to dominate, making the network’s new approach worthwhile, Leno said.

“There has not been a successful 10 o’clock show launched on any network in seven years,” he said. “’CSI Miami’ is the last one. For some reason people are not watching dramas at that time. They’re watching at 8, or they’re watching ‘The Shield,’ but they’re not watching them on the networks.”

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