“[The Paisleys] were at a really good point with their son and feeling like they understood the disorder and they were treating it appropriately,” says NFED Director of Public Relations Jodi Reinhardt of the time two years ago when James Paisley first approached her about coming up with a fundraiser concept. “We did some brainstorming and the first thing I said was that it’s best to start out with something you really enjoy doing, that way it won’t be a chore, it will be something you will enjoy.”
Although he’s a registered Masters swimmer, Paisley didn’t fully put the two together until he saw a group of kids at an NFED annual conference having fun in the pool.
“I knew I was a swimmer and I walked out on the pool deck and everyone affected with ED is on the pool deck going bananas,” he said. “I’m thinking, ‘These kids love to swim.’”