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Museum closer to Glendale move

Vacant building that once housed Salvation Army may become permanent site for MONA.

September 23, 2009|By Melanie Hicken

CITY HALL — The City Council on Tuesday paved the way for lease negotiations with the Museum of Neon Art, voting unanimously to move forward with talks on moving the Los Angeles-based nonprofit into a city-owned building on South Brand Boulevard.

The vacant building at 216 S. Brand Blvd., which once housed a Salvation Army branch and a Rite Aid, would give the museum a new permanent location to showcase its large collection of vintage neon signs and contemporary neon art after using a temporary spot in downtown Los Angeles for about two years.

The museum’s temporary space is able to accommodate only 20 of the signs in its collection, said Kim Koga, the museum’s executive director. The Glendale space would allow the museum to bring 40 more signs — including one from the historical Grauman’s Chinese Theatre dragon and the iconic Brown Derby sign — out of storage.

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“As you can see, MONA needs a permanent location to display these historic gems,” Koga said.

Under the proposed 15-year lease terms, the city would pledge up to $1 million in redevelopment funds to help renovate the vacant building.

The museum would pay a phased rent starting at $0 for the first two years, eventually reaching $7,500 per month.

Council members lauded the museum as the city’s first major step into the arts world beyond what’s available at Forest Lawn Memorial Park Glendale and other historical sites.

“In MONA is an opportunity to establish Glendale in the area of arts and culture in our downtown,” said Councilman John Drayman, who was instrumental in courting the museum.

Founded in 1981, the nonprofit museum offers educational programming and tours alongside its permanent collection and rotating exhibitions.

If the museum makes the move to Glendale, museum officials plan to institute community outreach efforts, such as neon displays along mid-Brand Boulevard and the Brand Boulevard of Cars, Koga said.

“We think this match presents some unique opportunities for both Glendale and MONA,” she said.

Originally, the lot was slated to be razed to make way for a proposed paseo linking the Central Park and larger civic campus to Brand Boulevard and the Americana at Brand across the way.

To accommodate the museum, officials have since narrowed the planned paseo from 100 feet to 50 feet wide to allow the former Rite Aid building to remain. City officials envision the museum as a key part of a new pedestrian passageway that would also draw visitors to the downtown area.

City Manager Jim Starbird said the proposal made “economic sense” because the cost of demolishing the building and creating the wider walkway would have had a similar price tag to the renovations needed for the museum.

“We were going to spend the money, whether on MONA or not,” he said.


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