“It’s typically slower for us these months anyway, but, you know, what with the economy the way that it is, motorcycles being kind of a recreational activity, we were seeing a downturn in our business,” she said.
The store’s woes reflect a disappointing year for the motorcycle industry, whose major companies have faced millions in losses.
Harley-Davidson reported last week it would eliminate or sell some of its specialty lines after its third quarter earnings fell 84% from last year’s mark, from $166.5 million to $26.5 million.
Polaris Industries Inc., the parent company of Victory Motorcycles, also announced dismal figures last week, reporting third-quarter sales for its motorcycle division down 56% from a year ago.
Although the industry and motorcycle retailers are being challenged, like other businesses with thriftier consumer spending habits, they face additional challenges in attracting buyers for what is seen as a nonessential product, said Jack Kyser, chief economist for the Los Angeles County Economic Development Corporation.
“They are feeling the pinch,” Kyser said of motorcycle dealers. “And as for Harley-Davidsons, this would be somewhat of a luxury.”
Glendale Harley-Davidson’s move to reduce its work week followed its cancellation of the annual Love Ride, which has drawn tens of thousands of bikers through Glendale over the last 25 years and typically raises about $1 million for a range of charities.
The Love Ride was canceled because of dwindling corporate donations and ticket sales to bikers during the recession, said Oliver Shokouh, who owns Glendale Harley-Davidson and was the event’s main organizer.
“People have to keep a roof over their heads and worry about putting bread on the table before they can start thinking about Harleys and Love Rides,” he said.
