Nevertheless, the marquee system is not utterly “unnecessary” based on the aforementioned points.
Second, it would not be a detriment for the city, its citizens or users of public transportation if bus fares increase.
Suppose there is a 100% increase, that is, an increase from the current fare of 25 cents, to 50 cents. You correctly assert that, from an economics standpoint, price increases generally adversely affect consumers (here, bus riders) and decrease demand. But your argument makes a mammoth leap to conclude that a lot of people will be more inclined to drive their cars as a result of a bus fare increase. The cost of driving a car does not equate to the price of a gallon of gas.
One tends to forget additional costs, such as insurance and maintenance, which may amount to hundreds of dollars a month. Therefore, even if the Glendale Beeline doubles its fares, the economic savings garnered from utilizing public transit will still greatly outweigh the costs and risks of driving a car.
All hopes are not lost for a green Glendale. If you look at the picture from another point of view, an increase in bus fares will actually add value to the city in the long run and help to make the city “greener.” How so? Well, more money for public works provides the opportunity for them to boost the quantity and quality of services.
In other words, the transportation officials will have the resources to add buses, newer and more eco-efficient buses, and extra routes — all of which make bus riding more convenient and enjoyable, thus providing an incentive to people to leave their cars in the garage and instead ride the Glendale Beeline.
Better education requires more funding