The Super Bowl is this weekend. But the game won’t be played without a bit of controversy. CBS has rejected an ad from a gay dating website. While entirely commercial in nature, CBS argues, the spot “is not within the network’s broadcast standards for Super Bowl Sunday.” While CBS has rejected other ads (one featuring a man named Lola), the folks behind the dating site say it is “straight-up discrimination.” What do you think? Is it discrimination? Do you believe the ad’s two gay characters had entirely to do with the rejection (maybe because an ad for a heterosexual site wouldn’t have been rejected)?
Is CBS’ decision on the proposed ManCrunch.com ManCrunch.com 2010 Super Bowl advertisement “straight-up discrimination” or something else?
As I understand the facts, until this Super Bowl, CBS had a policy against advocacy advertisements. For a prior Super Bowl, CBS declined to show a United Church of Christ advertisement that dealt with gay couples attending church. For this year’s Super Bowl, CBS modified its standard and is now allowing advocacy advertisements, if they meet CBS’ standards. Presumably, CBS changed its position as a result of economic circumstances.