GLENDALE — Subaru has reemerged on the Brand Boulevard of Cars after closing its dealership there nearly 20 years ago because of declining sales.
Subaru executives launched a soft opening of the dealership in November, but held a grand opening Wednesday at their new location at 1308 S. Brand Blvd.
"It's a great stimulus for the entire city with jobs and sales tax," Mayor Ara Najarian said. "We are very thankful that they put their investment Glendale."
In the 1990s, the Subaru was known for being inexpensive, but the Japanese yen changed and the company struggled to control the sticker price, said Richard Crosson, the automaker's marketing development vice president.
The company also suffered when new automakers emerged and brought more competition to the industry, he said.
"We struggled a little bit," Crosson said.
As a result of declining sales, some dealerships, including the one in Glendale, closed their doors. The Japanese automaker also wasn't able to find a quality operator, prolonging the absence in Glendale, Crosson added.