There's a burger chain I hate. It's not their food I despise. If I've ever eaten there, I don't remember it. What bothers me is the company's advertising.
Anyone who's seen a Carl's Jr. TV commercial would surely guess that I hate their ads because they show young women or, I should say, parts of young women, displayed in bikinis, lingerie and low-cut tops.
But that guess would be wrong. The content of the ads is actually pretty humdrum — tired enough to make you wonder whether advertising isn't the world's second-oldest profession, or perhaps the first. No, the thing I hate about their ads is much harder to nail down. It's not the content. It's the tone. The announcer's voice drips with leering, proud-to-be-piggish privilege that triggers in me a visceral urge to dive for my remote control.