Kmart in Burbank earlier this month invited tweens, teens and their parents to check out its exclusive new lines of back-to-school fashions for families on a budget with all the glitz and glam of a New York designer fashion show.
The commentator was Nick Verreos, who has appeared on Bravo's "Project Runway," served as a red carpet fashion expert and gown designer to the stars.
The new girls' lines — Dream Out Loud by Selena Gomez, Audrina Patridge for Bongo and Rebecca Bonbon — have been added to the racks alongside Route 66 and others.
Verreos had pulled together several outfits combining designer pieces and accessories and shoes that cost between $36 and $70. They were modeled by professional models and volunteers from the audience.
"The fashions are priced perfectly for moms on a budget, and in addition they give you great style," Verreos said. "Kids want to look cool and hip, and sometimes those two words are misleading because you think cool plus hip equals expensive, and it doesn't have to."