"We are trying very hard to have a resurgence and it's coming," he said. "Sales are good for the Sept. 11 event."
The association is hoping to build audience numbers with the addition of Tjeknavorian as guest conductor. He has conducted the London Symphony, the Vienna Philharmonic, the American Symphony Orchestra (New York) and for 11 years he was the music director of the Armenian Philharmonic in Armenia.
Since Glendale has such a large Armenian population, Tjeknavorian might attract more patrons from that community to the orchestra's concerts, Treibitz said.
"You don't have to have an Armenian conductor to run a symphony but to have a prominent musician at the helm of an institution who happens to be Armenian will help bring us the community support," he said.
The partnership between the orchestra and Tjeknavorian was serendipitous, Treibitz said.
"A friend of mine was going to Armenia and I asked him if he knew Loris," Trebitz said. "He was the top choice of three people we wanted to ask to be conductor. My friend called him and at that same time, Loris was looking at the Glendale Symphony on the Internet. So I believe there were other forces at work here."
The friend that went to Armenia to meet Tjeknavorian was Hamayag Hovanessian, a professional pianist who lives in Glendale.
"He will become active in concert life and will involve the Armenian community in classical music," Hovanessian said. "He's a nice candidate because he is very famous and popular."
Tjeknavorian was living in the United States prior to the Armenian earthquake and returned to Yerevan in 1988 to see what he could do to help. He's been in Yerevan ever since, Treibitz said.