The famous Salvation Army Red Kettle is synonymous with bell-ringing volunteers outside grocery stores, but now the campaign has a little more rock 'n' roll.
Rock the Red Kettle concert was broadcast live online as young performers Emily Osment from Disney Channel's "Hannah Montana," singer Ashlyne Huff, New Hollow, One Call, Savvy and Stevie Brock met a crowd of young fans Wednesday night at the Americana at Brand.
This was the first benefit show to raise awareness through the Salvation Army's text-to-give program, which allows donors to text the word "GIVE" to 85944 and make a $10 donation to the Salvation Army of Southern California. This is the first time the organization employed live-streaming online and through texting.
The organization serves 30 million people each year," said Salvation Army Major George Hood.
"There are still 14 million people unemployed, and that means there are a lot of families that are going to be impacted by that economy, children who won't have Christmas unless you give," Hood said. "The Salvation Army raises enough money to make sure that we're able to take care of those kinds of families."