Shortly before New Year's Day 1921, the Glendale Evening News appealed for help from their readers. With the event just a couple of weeks away, the city's governing body, the Board of Trustees, decided there wasn't enough money in the city's advertising and promotion fund and they called on citizens to finance the float.
A committee, formed by the Greater Glendale Development Assn. and the Glendale Chamber of Commerce, took over planning the float, and the newspaper donated space to raise funds.
"If the people do not give liberally, the float will reflect that; it will be a cheap affair. It will look like a joke beside the magnificent floats entered by other communities," said the writer for the Independent on Dec. 13, 1920.