Funding for the campaign came from a grant from the California Office of Traffic Safety, through the National Highway Traffic Safety Administration, according to the statement.
During the Glendale patrol, police made 69 vehicle stops and conducted 17 field sobriety tests — five of which resulted in DUI arrests, police said.
Glendale Police Sgt. Dennis Smith said the resulting arrests were slightly below average.
"A lot of people utilized designated drivers, which we love to see," he said.
The patrol also resulted in three vehicle impounds, one drug arrest and two misdemeanor arrests, police said.
While saturation patrols allow police to target a larger geographic area and tend to result in more arrests, Smith said, specific DUI checkpoints are also an important tool.
"It sends an important message to motorists that officers are proactively looking for impaired drivers," he said.
In addition to the Avoid the 100 campaign, the California Office of Traffic Safety will unveil an Internet campaign this week encouraging responsible driving.
This week, the office's Facebook page will be posting a New Year's resolution of the week, encouraging fans to drive safer and smarter in 2011. Beginning on Jan. 6, residents can take the pledge to be a sober ride home and not use their phone while driving. The interactive pledge badge will post to each user's fan page and is shareable among friends.
"This is both a fun and serious way to take personal responsibility for safe driving," Assistant Director Chris Cochran said in a statement. "Making resolutions can be enjoyable, as we pick out those things we would like to change. At the same time, resolutions that can save lives and futures are of real consequence."