A wet Christmas week made for happy times at the Glendale Galleria, which reported strong holiday sales as customers were driven indoors by the inclement weather.
"The rain makes me sing, literally," said Shoshana Puccia, senior marketing director for the Galleria. "Whether it is super hot or raining and super cold, we benefit."
The indoor shopping center anchored by Macy's, Nordstrom, Target and JCPenney reported preliminary revenue growth of up between 2.5% and 6% over Christmas 2009 in every category, from fashion and footwear to electronics — its strongest holiday showing since 2004, Puccia said, despite lingering unemployment.
"I think people budgeted for the holidays and then weren't afraid to spend it, versus the last couple of years when they were saving it for a rainy day," Puccia said.
Shoppers didn't necessarily brave the wet weather at the neighboring Americana at Brand, but they were back when the sun came out, said Jennifer Gordon, vice president of public relations at the Americana.