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Busy week for commercial filming in L.A. area

October 12, 2011

The economy may be sputtering, but Los Angeles is abuzz with commercial shoots.

Overall filming on city streets and unincorporated areas of Los Angeles County climbed 13% last week over the same time a year earlier, thanks to a surge in commercial production from advertisers such as Sears, Lexus, Verizon and L'Oreal, according to the latest data from FilmL.A. Inc., which processes film permits.

On-location shoots for commercials generated 94 production days last week, a 67% increase over the same time a year earlier. Commercial filming activity rose 17% in the third quarter.

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-- Richard Verrier, Los Angeles Times

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