The Tournament of Roses has approved Glendale’s new name for its Rose Parade float, which was changed recently in an attempt to appease critics of the controversial elephant design.
Come January, Glendale’s float featuring a circus elephant towing a chariot will roll through Pasadena with the name “Just Imagine the Music, Fun and Freedom,” which replaced its original tag, “Stepping out in Style.”
For months, Glendale officials took the heat for the float design and name, which animal activists said glamorized the abuse of circus elephants.
After a summer protest by People for the Ethical Treatment of Animals and dozens of angry emails from the public, the City Council agreed to solicit new names to tamp tensions.
City leaders said it was too late to change the float design since construction was almost complete by the time it came up for council approval. The design had already been approved by a lower-level committee and a community group.