When I first became Christian, I embraced the popular party line that pilloried Halloween for being an evil pagan celebration. So I joined with alternatives similar to JesusWeen, and likewise boycotted. I don’t disparage anyone’s desire to redeem the day, but after years of faith and a bit of education, I now believe we are addressing the issue inappropriately.
Recently, Jimmy Kimmel aired a spoofy commercial about JesusWeen with the children declaring themselves Jesus Weeners. “Yay, no candy, just Bibles!” Is that how we’re perceived? “Don't go to the house with its lights out, Christians live there, they hate everything!” What happened to letting our light so shine that people praise God as a result (Matthew 5:16)? I know the Weeners want to distribute Bibles, but even the ancients would touch their children’s tongues to honey before they shared scripture so they would remember to “taste and see that the Lord is good” (Psalm 34:6). If we distribute Bibles, we’d better attach really nice candy bars, lest the good news leave a bad taste in everyone’s mouth.