I have a confession to make. You know those cheesy online articles that use questionable tactics to suck you in? Well, they suck me in.
I see a headline like “10 Things in Your Kitchen that Are Killing You” or “Five Ways to Retire Now with a Yacht and a Mansion” and chances are I’m clicking the link. I “read” those picture-gallery articles that try to convey complex principles of biochemistry through high-resolution images of blueberries and pretty women sipping green tea.
I should know better. Nine times out of 10 the online articles I read contain no new information whatsoever. An article headlined “10 Superfoods to Rejuvenate Your Skin” is usually about as newsworthy as moms saying “Eat your vegetables.”