More signs are OK, balloons are out and trees are still up in the air as city officials work to revamp restrictions on car dealerships along South Brand Boulevard.
The shift is an attempt to create a more business-friendly environment for Glendale’s second biggest tax revenue source. Autos and transportation companies brought $6 million to Glendale last year, with car dealers leading the pack, said Finance Director Bob Elliot.
“We have to do everything we can to try to help them increase their sales,” Councilman Frank Quintero said as planning officials laid out proposed zoning changes Tuesday for car dealers along South Brand Boulevard, bounded by West Elk Avenue, San Fernando Road and Central to Glendale avenues.
The dealerships have long complained about city codes that they say hamstring their ability to maximize business. In response, officials began looking at ways to cut red tape, but in a way that wouldn’t turn Glendale into another Van Nuys, where dealerships have been allowed to dominate the landscape.