Millions of Americans are familiar with the Rose Parade, the storied Pasadena pageant whose flower-covered floats have dazzled viewers for more than a century.
What's less known is that most of those rolling creations are produced by a trio of local firms that labor in obscurity most of the year to prepare for a single day in January.
Phoenix Decorating Co. in Pasadena, Fiesta Parade Floats in Irwindale and Artistic Entertainment Services in Azusa are the Rose Parade's Big Three.
