After getting battered by animal activists and knocked by the City Council for not raising enough money to pay for this year’s Tournament of Roses Parade float, the Glendale Rose Float Assn. is calling it quits.
After 33 years, the group has decided to disband after being caught in the middle of a major brouhaha over Glendale’s 2012 elephant-themed float, association President Garry Ackerman announced Monday.
“We’re just disillusioned,” he said.
The council stripped the group of their creative influence in November after animal activists flooded the city with letters criticizing Glendale’s circus elephant float. They likened the design to a symbol of animal cruelty.
Association members continue to defend the float as a good fit for the parade theme of “Just Imagine.”
That blow came after the organization struggled to raise enough money to help pay for the almost-$90,000 float. A victim of budget cuts, the city was going to kill the annual float subsidy unless the community raised enough money to save it. Business leaders, including Americana at Brand developer Rick Caruso, came to the rescue, sparking an avalanche of donations.