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DC's new logo: A fresh flag for company's revolution

January 31, 2012

If you want to talk heroic history, no one can touch DC and its iconic troika of Superman, Batman and Wonder Woman, but these days, in the DC offices in Manhattan and Burbank, there’s never been less glowing talk about tradition — this is a company that believes its very survival depends on finding the future, finding it fast and taking the risks needed to do so.

The new logo will be hard to miss in the coming months.

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-- Geoff  Boucher, Los Angeles Times

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