Merchants in Montrose are mulling ways to better accommodate a burgeoning demand for their location from production companies who have been flocking to the area for its quaint setting.
On Monday, NBC’s “Awake” shut down the first block of Honolulu Avenue in the Montrose Shopping Park for much of the day and a commercial shoot could close off a block all day later this month. The easternmost block of Honolulu Avenue, especially, is popular with film shoots because of its high density of small shops and restaurants.
Current rules limit filming to between 7 a.m. and 10 a.m., since shooting during business hours could negatively impact businesses. But for the right price, that could change, Montrose Shopping Park Assn. board members said Thursday.