Following last year’s controversy over design, a rocky fundraising start and the disbanding of the community group that had organized Glendale’s Tournament of Roses Parade float for decades, the city is looking to start fresh for 2013.
That means more of a reliance on corporations to help pay for the float and choose the design.
The Glendale City Council this week approved setting aside $100,000 to pay for the float in the hopes that corporate sponsors and community members will donate enough money to reimburse the city.
Already, Glendale Adventist Medical Center has announced plans to donate $35,000 to the 2013 float.
“We hope by supporting the float, we can encourage others to do the same,” Mari Abrams, the hospital’s director of marketing and communications, said in announcing the donation at a City Council meeting this week.
Due to deep budget cuts last year, city officials threatened to pull funding for the float if the community didn’t donate $50,000. But the Glendale Rose Float Assn., which for years had raised money to pay for float construction after picking the design, said it was difficult to muster up donations during the rough economy.