An organization better start moving if its staff expects to raise $75,000 by the end of the month. But that's what Interim CEO Elissa Glickman of the Glendale Arts and the Alex is determined to do. Without redevelopment funds, the future of the ownership of the Alex Theatre is in question. Glendale Arts supporters want the Alex to be transferred to the city of Glendale.
Glendale Arts' “I Heart Glendale Arts” fundraising campaign began with a soft launch in mid-March. That means it has a mere six weeks to meet its lofty goal. With a little help from its friends on Monday (April 2), a phone bank was set up in the training room of Massage Envy. The idea was for Glendale movers and shakers to man the phones to raise funds from their friends. From 1 to 8 p.m., fueled by a lot of pizza, soft drinks and pastries from Porto's, a frenzy of fundraising took place.