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DreamWorks Animation joins Wal-Mart disc-to-digital launch

April 16, 2012
(DreamWorks Animation )

DreamWorks Animation is joining Wal-Mart's disc-to-digital service as it launches today.

The Glendale studio will make all of its previously released DVDs, including the "Shrek" and "Madagascar" series and "How to Train Your Dragon," available for consumers to convert into digital copies stored on Wal-Mart's Vudu service.

It's the sixth Hollywood studio to join with Wal-Mart, which will charge $2 to make a copy of a movie in the "cloud" that can be accessed from any compatible digital device ($5 to convert the movie to high-definition). It launches Monday in about 3,500 Wal-Mart stores across the U.S.

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-- Ben Fritz, Los Angeles Times

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