Bob Hope Airport will soon be known as Burbank Bob Hope Airport as part of a new summer ad campaign to drive more passengers to the regional airfield during its peak travel time of the year.
The temporary name change comes as officials respond to airline concerns about the lack of a city identifier in the name of the airport, said John Hatanaka, the airport’s senior deputy executive director.
Dan Feger, the airport’s executive director, said that, for now, the name change was only for the summer advertising campaign.
“Our airport customers don’t know where Bob Hope Airport is,” Feger said.
He added that the Hope family recognized back in 2009 that many local residents still called the airfield the Burbank Airport.
“But they understood there should be a linkage between Burbank and the Bob Hope Airport name,” Feger said. “We’ll continue to have discussions with the Hope family about this notion of marrying the two concepts together and the reasons why we’re going to do that.”