Hundreds of locals waited two hours in line on Sunday to see the grand re-opening of the Glendale Galleria’s Disney Store.
Lyn Capulong of Burbank waited an hour and a half with her 4-year-old daughter and husband — all three of them wearing silver Mickey Mouse ears, a free giveaway for the first 500 people to show up.
“I wanted to see it,” she said. “I wanted to be here.”
The remodeled store on the Galleria’s first floor near the food court is strategic, according to Jeff Zimmerman, regional director for West Coast Disney stores.
“We were looking for an opportunity to get to where the kids congregate,” he said.
Today, there are more than 200 Disney stores across the U.S. and more than 100 in the U.K. Japan has 40 stores alone. But since 2010, Disney has been converting stores in the image of the interactive location in Times Square, where new technology engages children as they move through the retail floor.