I'm ecstatic about the proposed design for Glendale's float entry in the 2013 Tournament or Roses parade.
Seriously. I am.
I know, I'm the guy who called for our city to stop putting floats in the parade. And I've been critical of those who support the concept of a float as a marketing tool, mostly because my 20-plus years in marketing and advertising has me believing that anyone who spends more than $100,000 for less than 15 seconds of air time without a focused message is foolish.
But that was yesterday. Today, you can look up in the sky for flying pigs because I'm changing my tune based solely on the enticing description of the float design, as reported late last week: “The float features the Americana's red trolley and images of a doctor and nurse to represent the two companies that put up a total of $60,000 for the $99,000 float. It also includes a film roll and animated searchlights.”