The nonprofit that manages the Alex Theatre plans to form a task force in the coming months to deal with the impending loss of more than $400,000 a year from the city of Glendale — the result of the state slashing redevelopment powers and possibly taking ownership of the historic venue.
The task force will be made up of Glendale Arts board members, staff members and local residents, said Elissa Glickman, who after serving as interim chief executive of the nonprofit that runs the Alex Theatre, was recently given the permanent job.
At the first-ever “State of the Alex” presentation to board members on Tuesday, Glickman said the task force will study three areas — fundraising potential, income opportunities, such as rental rates, and operations, including staff costs — and then make recommendations, Glickman said.
“We're different from many nonprofit organizations in that we don't rely as heavily on contributed income as we do on earned income,” Glickman said. “This model has served us well during the downturn in the economy, but we know that for our own growth and sustainability, we really do need to increase our contributed income channels.”