City projections released this week show the massive development boom underway in Glendale could bring as many as 3,814 units within 21 multi-family complexes.
Despite what may seem to some like an oversupply, developers behind the projects are confident that rental demand will support the ongoing construction.
Glendale developers think they can attract young professionals making $70,000 to $100,000 annually who want an urban, amenity-filled environment and would normally flock to downtown Los Angeles or Hollywood, said Salleh Beitollahi, an associate at Marcus & Millichap Real Estate Investment Services.
Tom Warren, chief operating officer at Holland Partners, said the city is a retail hotspot, thanks to the Americana at Brand and Glendale Galleria, but it was void of hip housing near the entertainment core.
Holland Partners has three Glendale projects totaling 554 units in the works — all along Wilson Avenue between Brand Boulevard and Central Avenue.