On the Town: Jazz legend Sandoval performs at the Alex; Pirch fundraiser benefits Glendale Healthy Kids, Founders Guild Valentine's Day Celebration

February 18, 2014|By Ruth Sowby | By Ruth Sowby
  • Eagerly awaiting the Arturo Sandoval Concert to begin are, from left, Monica Sierra, Nancy Guillen, Miryam Finkelberg, Sarah Urrutia and Mercy Velazquez.
Eagerly awaiting the Arturo Sandoval Concert to begin… (Photo by Ruth Sowby )

It was standing room only for the Arturo Sandoval Benefit Concert, "Save the Music," at the Alex Theatre. Besides being a 10-time Grammy Award winner, Arturo Sandoval is known internationally as a premier jazz trumpeter and Dizzy Gillespie protégé.

Last Saturday, Glendale jazz fans had a chance to see their idol up close and personal. Sandoval's dry wit and impressive lung capacity also charmed those not familiar with the jazz great.

For the first half of the show, a youth band of more than 20 students, primarily from Glendale schools, performed. For the second half, it was Sandoval and his Big Band all the way. The musician's signature tune, "Bye, Bye Birdie," had the audience singing along.

Sandoval's Glendale-based Arturo Sandoval Institute, headed by chief executive Mercy Velazquez, will donate proceeds from the show to Glendale Arts and the Glendale Educational Foundation to promote music education in schools.

The almost brand new Pirch at the Glendale Galleria had something for everyone — especially for Glendale Healthy Kids, the lucky recipient organization of the night's fundraiser. The organization celebrated its 20th anniversary on Valentine's Day, and dozens of supporters showed their love to the tune of $75 per person or $130 for a couple.


But that was a bargain considering the gifts received. Upon entering Pirch with its upscale, lifestyle home products, guests' photos were snapped, printed and framed for taking home. Bloomingdale's swag bags were filled with goodies including heart-shaped chocolates.

But the chocolates were only the beginning. Pirch underwrote the entire evening of wine, women and song. The women were the hardworking board members guided by Executive Director Sharon Townsend.

Board members working behind the scenes included Glendale resident Paula Devine with her ever lovin' Art Devine. Also present was one of Glendale's finest, Glendale Police Department's Lt. Lola Abrahamian, who came up with the idea that Pirch would be the perfect venue for the celebration.

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