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NEWS
November 22, 2011
With Black Friday looming on the calendar, Americana at Brand representatives this week announced that they will be bringing back a fundraiser for local schools that last year generated $100,000. Now through Dec. 31, shoppers at The Grove in Los Angeles the Americana can take their receipts to the concierge desk and designate a local school of their choice as a recipient. Caruso Affiliated, which owns the two outdoor malls, will donate 5% of purchases to the program, up to $100,000 for schools in Los Angeles and Ventura counties, according to the announcement.
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NEWS
By Brittany Levine, brittany.levine@latimes.com | September 28, 2011
The Americana at Brand generated about $1.16 million in sales tax revenue in 2010, 19% below expectations, but the mega-retail development has far exceeded property value projections, city officials reported Tuesday. The Americana's assessed value in fiscal year 2011-12 was $479.9 million, more than double what had been projected, according to staff report presented to the Redevelopment Agency. The higher-than-expected valuation generated about $3.67 million in tax revenue for the agency.
NEWS
October 28, 2011
Even before Halloween, Christmas spirit lumbered into the Americana at Brand Friday morning in the form of a 100-foot-tall white fir. The tree, shipped in from Mt. Shasta, arrived at 6 a.m. on a flatbed truck and was hoisted by crane onto the outdoor mall's green. In the coming weeks, crews will cover the Christmas tree with 10,000 lights and 15,000 ornaments in time for its official debut ceremony Nov. 17. -- Jason Wells, Times Community News Twitter: @JasonBretWells Photo: A crane hoists a 100-foot-tall white fir tree at the Americana at Brand on Friday, Oct. 28. Credit: Raul Roa / Times Community News
NEWS
October 17, 2011
Taylor Swift fans could get a chance to meet and get their picture taken with the country music star Tuesday at the Americana at Brand -- for $106.50. Swift will be at Sephora at the Americana promoting her new fragrance, Wonderstruck, at 5:30 p.m., but only those who buy the limited edition package of her perfume will get to meet her, according to an announcement from the mall. Fans will be able to buy the Wonderstruck pack for $106.50 starting at 10 a.m., after which they'll receive a wristband guaranteeing the meet-and-greet.
NEWS
October 14, 2011
Scenes of jubilation and excitement like that at the Americana at Brand played out at Apple stores across the nation today as fans waited in lines for hours to buy the latest iteration of the iPhone. Hundreds of people waited in line at the Americana this morning to be among the first owners of the new iPhone 4S. Even Steve Wozniak, who co-founded Apple with the late Steve Jobs, waited in line waiting for hours to buy the latest iPhone at an Apple Store in Los Gatos. Millions of the iPhone 4s were expected to fly off shelves today after Apple announced earlier this month that pre-orders had topped 1 million within 24 hours.
NEWS
By Daniel Siegal, daniel.siegal@latimes.com | April 25, 2013
Nordstrom - the high-end retailer that has come to life on a prominent corner of the Americana at Brand - will open on Sept. 20, officials announced Wednesday. Americana officials also announced that two big-draw restaurants will open in the outdoor shopping mall within a year. The Americana is also making $60 million worth of improvements along Brand Boulevard to create a grand lobby entrance leading to Nordstrom as well as street improvements such as landscaping and lighting, according to Rick Caruso, founder of the Americana's owner, Caruso Affiliated.
NEWS
February 16, 2012
Singer Katy Perry is scheduled to appear at the Americana at Brand next week to promote her new line of false eyelashes. Perry, who was nominated this year for two Grammys, will be at the ULTA Beauty store to show off a new line of fake eyelashes she created in association with Eylure. For a chance to meet Perry personally, fans must first visit the ULTA Beauty store in the Burbank Empire Center at 10 a.m. Saturday, where the first 90 people to purchase a Katy Perry false lash will win a "lash pack" and a meet-and-greet with the singer in Glendale on Wednesday.
NEWS
October 27, 2011
L.A. Creamery, known for its skyrocketing success by opening three locations in just a few years, closed its third and final store Monday in the Americana at Brand, reported Eater L.A . "We were so sad to leave The Americana," L.A. Creamery owner Brad Saltzman told the News-Press in an email.  "Rick Caruso was amazing and tried to help us stay, but we had a horrible landlord who we sub-leased from that wanted us out and refused to work...
NEWS
October 18, 2011
Taylor Swift's list of "green room" demands for her appearance Tuesday at Sephora read a little, well, granola -- literally. According to an itinerary for her appearance at the Americana at Brand, Sephora had to provide "chewy granola bars -- assorted flavors," low-fat Fig Newtons, large plastic cups and "clean ice," one case of room-temperature Smart water, a grande skinny caramel latte from Starbucks with one Sweet 'N Low, fresh fruit and...
NEWS
By Maria Hsin, maria.hsin@latimes.com | August 1, 2011
Just as the sun started to make its presence felt Saturday, tan and black umbrellas popped open at the front of a long line of people. The line snaked east to Brand Boulevard from the Americana at Brand fountain. A DJ was bobbing to the tunes he was spinning atop an orange trolley as the crowd chatted, took photos and waited patiently. The roughly 400 people who were in line, some since 4 a.m., were awaiting the 10 a.m. opening of the Apple Store at the Americana.
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