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By Zain Shauk | July 30, 2009
The latest generation of 3-D technology started out as a gimmicky gamble that others didn?t believe in, but has proven to be the key for some in the entertainment industry as others struggle to battle a dearth of local spending from major motion picture and television studios. Pace Technologies and 3ality Digital, both based in Burbank, have benefited as industry giants look to make their products more attractive to penny-pinching consumers during the recession. The companies develop camera rigs and digital production systems that have been used in almost every recent live-action 3-D film and television production.
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