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NEWS
By Bill Kisliuk, bill.kisliuk@latimes.com | December 21, 2010
Ray Patel stands outside the Golden Key Hotel, pointing to cracks in his parking lot pavement and trucks on Orange Street transferring garbage or unloading goods near his guest rooms. He blames the city and his neighbor, the Americana at Brand, for the troubles. Patel bought the hotel in 2001, 27 years after the city declared the area near Colorado Street and Brand Boulevard a redevelopment zone, but before the Americana — with its pricey apartments, condos and more than 70 stores and restaurants — began construction.
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NEWS
By Bill Kisliuk, bill.kisliuk@latimes.com | November 29, 2010
Americana at Brand developer Rick Caruso wants to expand his 15.5-acre retail center and is gunning for two adjacent properties to do it. Caruso is angling to acquire the Golden Key Hotel at 123 W. Colorado Blvd. and an adjacent building. He would replace them with 60,000 to 140,000 square feet of new retail space, landscaping and a plaza. "It's an important last piece of the puzzle because it really rounds out that corner there," Caruso said. "We have $400 million invested in the Americana.
NEWS
By Bill Kisliuk, bill.kisliuk@latimes.com | November 29, 2010
Americana at Brand developer Rick Caruso wants to expand his 15.5-acre retail center and is gunning for two adjacent properties to do it. Caruso is angling to acquire the Golden Key Hotel at 123 W. Colorado Blvd. and an adjacent building. He would replace them with 60,000 to 140,000 square feet of new retail space, landscaping and a plaza. “It’s an important last piece of the puzzle because it really rounds out that corner there,” Caruso said. “We have $400 million invested in the Americana.
NEWS
Bill Kisliuk, bill.kisliuk@latimes.com | September 15, 2010
Glendale has no identity, but that's about to change. According to a report to the City Council on Tuesday, a citywide survey found that Glendale has a positive reputation among residents and visitors, but that it is boring and overlooked. City officials hope to erase that problem with the next phase of a city branding effort. Kari Harris of North Star Destination Strategies, the Nashville, Tenn., company tapped by the Redevelopment Agency to lead the branding effort, said a survey of upscale Angelenos who live outside the city shows people know Glendale is between Pasadena and Burbank.
NEWS
By Bill Kisliuk | September 8, 2010
Two years after changing the face of Brand Boulevard, the Americana at Brand has not paid off in sales tax revenue the way city officials hoped, but has boosted Glendale’s fortunes in other ways. At $1.16 million, sales tax revenue from the mixed-use shopping center was 15% less than expected in 2009, according to a Glendale Redevelopment Agency report. But the property tax assessment for the center — which includes 75 shops, a multiplex theater, apartments and condominiums — should reach $3.64 million for the current fiscal year, according to the report, or more than double the $1.44 million take estimated in 2003.
NEWS
By Bill Kisliuk, bill.kisliuk@latimes.com | August 16, 2010
Restaurateur Tancredi DeLuca walked purposefully around his new Glendale delicatessen last week, tasting prosciutto as it came off the slicer, joking with employees in their first day on the job and talking business in Italian with executive chef Piero Topputo. DeLuca was celebrating the grand opening of his new delicatessen, DeLuca's, next door to his Amici restaurant. It is one of two recent openings at the Americana at Brand. American Eagle Outfitters, specializing in denim jeans and casual wear, recently took the space formerly occupied by Martin & Osa, a spin-off that failed to catch on nationally.
BUSINESS
By Melanie Hicken | March 19, 2010
CITY HALL — A long-anticipated public trolley down Brand Boulevard will start running next month, Caruso Affiliated officials announced this week. The rubber-wheel trolley will run from the Nestlé headquarters on North Brand to the Americana at Brand from 11 a.m. to 2:30 p.m. Monday through Friday, Rick Lemmo, Caruso’s vice president of community relations, said Tuesday at a joint meeting of the City Council and Redevelopment Agency. “Everything we do, as all of the council members know, is promises made, promises kept,” Lemmo said.
BUSINESS
By Zain Shauk | December 30, 2009
DOWNTOWN — Sales of the Americana at Brand’s Excelsior condominiums have steadily grown since owner Caruso Affiliated dropped unit prices by as much as 40% this summer, with more than half of the project now sold, company officials said this week. Fifteen of the 100 units were sold before Caruso Affiliated launched an aggressive ad campaign in May, plastering banners on the walls of the Americana that promoted condos as “priced below cost.” Some units sold at a discount of more than $100,000, executives said.
NEWS
By Max Zimbert | December 25, 2009
GLENDALE — Thirty-two public and private schools in Glendale will be among the 270 beneficiaries of an Americana at Brand donation program, company officials said. For much of December, customers at the Americana and sister development the Grove could opt to donate 5% of their receipts to a school of their choosing. Almost all schools in Ventura and Los Angeles counties were eligible. “Customers supported their schools,” said Jennifer Gordon, a senior vice president with Caruso Affiliated, which owns the two outdoor malls.
NEWS
By Veronica Rocha | December 14, 2009
Betty Ross has spent the past few nights with her family and close friends, which has made Hanukkah an already joyous celebration for her. On Friday, the first night of Hanukkah, Ross and her family lit the first candle of their menorah, played with a dreidel, ate potato latkes and opened gifts, she said. But Ross said the highlight of celebrating Hanukkah is being with her daughter and granddaughter. In an effort to extend family time, the Tarzana resident took her granddaughter to the Americana at Brand on Sunday to celebrate Hanukkah, the eight-day Festival of Lights celebrated by Jews around the world.
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